About Us

Beauty, Chosen by You

Rupachoice™ is a clean beauty brand focused on skin-loving, cruelty-free products that deliver visible results.

Our journey began with our 24K Gold Eye Patches — and we’re just getting started. We’re expanding into lip care, lashes, and more essentials that help you glow from the inside out.

Inspired by the Sanskrit word "Rupa" (meaning beauty), we believe skincare and beauty should be made with love, backed by science, and chosen by you.